What is Momentum?

Momentum is a clean & minimalist iOS habit tracking  app based off of Jerry Seinfeld’s Don’t-Break-The-Chain habit building method.

What I Did:

Went from 28/day site visitors to 497/day site visitors

I helped Mathias, Momentum’s founder, launch the Momentum Apple Watch App.

First I wrote the content on, got in touch with hundreds of friends & tens of bloggers, and prepared everyone for our launch.

We launched on Product Hunt & got 314 upvotes, coming out as the day’s 2nd highest hunted app.

We got writeups in…

The launch was a success, getting thousands of downloads and bringing in 18,869 visitors.